Intellectual Property Policy
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Every jersey on gamefaced.shop starts from a pattern and a set of letters that Game Faced drew itself. This policy explains what belongs to us, how you may use it, the line we draw on tags and squad names that borrow someone else’s mark, and how to report a trademark, design or other intellectual property concern. Copyright notices have their own step-by-step process on our DMCA page.
The short version
- All six role patterns and all of our lettering are Game Faced originals.
- Game Faced is not affiliated with, sponsored by or endorsed by any game, league, team, org or platform.
- We do not print logos, team names or characters that belong to others, and we do not take artwork uploads.
- Tags and squad names must not copy trademarks or other people’s marks: the name or mark of a game, league, team, org, platform or brand. Offensive text is not printable either. If a name cannot be printed, we email you.
- Report a concern to support@gamefaced.shop with the subject “IP concern”; we reply within 24 hours on business days.
1. What Game Faced owns
The following are owned by Game Faced and protected by copyright, trademark and other intellectual property laws:
| Item | What it is |
|---|---|
| Breach | The Entry pattern: a diagonal cut across the jersey |
| Bastion | The Anchor pattern: bands across the chest |
| Relay | The Support pattern: pinstripes with a pulse line |
| Shift | The Flex pattern: split halves |
| Callout | The Shotcaller pattern: corner brackets on a collared jersey |
| Broadcast | The Caster pattern: a lower-third band across the chest |
| Lettering | The letterforms and number shapes used to print tags, numbers and squad names |
| Site content | The Game Faced name, product images, drawn previews, the on-cam check views, page text, guides and site design |
The role words themselves, such as Entry, Anchor, Support, Flex, Shotcaller and Caster, are ordinary words that players use everywhere. We do not claim them. What we own is the way our patterns and lettering look.
2. What you are welcome to do
- Share links to our product pages with your squad, your club or a friend you are buying for.
- Post photos and clips of yourself wearing a jersey you bought from us, on stream, in a team photo or at a LAN. The jersey is yours to wear on camera; that is what it is for.
- View and print pages for your own personal, non-commercial use, for example printing the size guide to compare with a tee you own.
- Quote a short passage from our pages with a link back to the original.
3. What needs our written permission
- Copying, reproducing or reselling our role patterns, lettering, product images or descriptions, including on another store, a marketplace listing or print-on-demand services.
- Making products or derivative designs based on our patterns, for example tracing the Callout corner brackets onto your own shirt design to sell.
- Using the Game Faced name, or anything confusingly similar, in a way that suggests a connection with us, such as naming a tournament after us or presenting yourself as a partner.
- Scraping or bulk-downloading the site’s content with automated tools, other than normal search engine indexing.
To ask for permission, see section 9.
4. Not affiliated with any game, league, team, org or platform
Game Faced makes original esports jerseys. We are not connected with, sponsored by or endorsed by any game publisher, league, tournament organiser, team, org, streaming or chat platform, or console maker. Our jerseys are not team kits and are not copies of any team’s design. When a player wears a Game Faced jersey at an event, it carries our pattern and their own tag, nothing else.
For the same reason, our product names, images, categories and FAQs do not use the names of real games, leagues, teams or platforms. If you see one of those names on our site, other than in this kind of statement of non-affiliation, please tell us; it should not be there.
4.1 Our name and other people’s names
Game Faced is the name we trade under, and we ask that it is not used for another store, a product line or an event in a way that could make people think it comes from us. Any other company name that appears on this site, for example in a reference to the law or a payment step, belongs to its owner, and its appearance does not mean that company endorses or works with Game Faced. Reviewers, club newsletters and streamers are welcome to mention the Game Faced name when talking about a jersey they own.
5. The line on tags and squad names
You type your own tag, number and, on the Squad Jersey, a squad name. Personalisation is what the store is for, and most of it is exactly what it should be: a handle you have used for years, a squad name your duo picked, a number from a first scrim. A small part of it is not something we can print.
5.1 Names that cannot be printed
- Tags or squad names that copy the name or mark of a game, league, team, org, platform or brand, including close misspellings meant to read as that mark.
- Text that is offensive, such as slurs, hate speech or harassment aimed at a person or group.
- Text that presents the wearer as part of a team, org or league they are not part of, for example a squad name that copies a real org’s name.
5.2 What is fine
- Your own handle, even if it contains an ordinary word that a company also uses, as long as it is not presented as that company’s mark.
- A squad name you made up, a school club name you have permission to use, or a plain word.
- Role words such as Entry, Support or Caster, and numbers from 0 to 99.
5.3 What happens when a tag crosses the line
If a tag or squad name falls under section 5.1 and cannot be printed, we email you about it. We do not quietly change your text: since every tag prints exactly as typed, any change has to come from you. If a five-stack order has one tag that cannot be printed, the email is about that slot only.
5.4 Your part
By placing an order, you confirm that the tag, number and squad name you enter are yours to use and do not infringe anyone else’s rights. A buyer ordering a gift with another player’s handle should be sure that the handle belongs to the player receiving it.
6. How we respect other people’s rights
We do not knowingly sell anything that infringes a trademark, copyright, design right or right of publicity. Our patterns and lettering are our own originals. We do not print logos, team names or characters that belong to others, and the store has no artwork upload, so no outside image can end up on a product through the order form. If we learn that a product or page may infringe someone’s rights, we review it and remove or change it when that is the right outcome.
6.1 Tag decisions, worked through
These made-up examples show how the rules in section 5 play out. None of them is a real mark; they stand in for the kinds of text we see.
| What was typed | Where | Outcome |
|---|---|---|
| xX_Nova_Xx | Tag on a Shift jersey | Printed exactly as typed: a personal handle |
| Night Owls | Squad name on a Squad Jersey | Printed: a squad name the players made up |
| A real pro org’s name with one letter swapped | Squad name | Not printable: a close misspelling meant to read as someone else’s mark |
| The title of a game, with the player’s number | Tag | Not printable: a game’s name used as the main text |
| The name of a school esports club | Squad name, ordered by the club’s advisor | Printed, on the understanding that the advisor may use the club’s name |
| A slur hidden with numbers in place of letters | Tag | Not printable: offensive text, however it is spelled |
6.2 School and club names
School esports clubs often order a mixed roster under the club’s name. A school’s name, crest or mascot may be protected by the school, so the person ordering should be someone who is allowed to use it, such as the club advisor. We print the name as plain text in our lettering only; we never add a crest, mascot drawing or logo, because the store does not take artwork.
6.3 Handles that belong to someone else
A tag is usually personal to one player. If a person tells us that a jersey on order uses their own well-known handle without their permission, we treat it as a concern under section 7 and look at it with the same care as a trademark report. Gift buyers can avoid the question entirely by confirming the handle with the player who will wear it.
7. How to report an intellectual property concern
Email support@gamefaced.shop with the subject “IP concern” and include:
- Your name, contact details and your relationship to the rights owner, for example the owner, an employee or an outside lawyer.
- The right you believe is affected: a trademark with its registration number and country where it is registered, or a description of the design or other right.
- The URL of each product or page concerned. For a concern about a printed item you saw in person, describe it and name the product if you can.
- A short explanation of why you believe it infringes.
- A statement that the information in your report is accurate and that you are the rights owner or authorised to act for them.
For copyright in artwork, photographs or writing, please follow the process on our DMCA page, which asks for specific legal statements.
8. What happens after you report
| Step | What we do |
|---|---|
| Receipt | We reply within 24 hours on business days to confirm the report reached us |
| Questions | If something is missing, such as a registration number or a URL, we ask before deciding |
| Review | We compare the product or page with the right you described |
| Outcome | If the concern is valid, we remove or change the product or page and tell you what we did; if we disagree, we explain why |
Reports are handled in confidence. We share your details with the customer involved only when the law requires it or you agree.
9. Permission requests, ideas and feedback
If you would like to use our designs, images or text, for example for a school club article or a review video’s thumbnail, email support@gamefaced.shop with what you want to use, where and for how long. Permission is only given in writing.
If you send us an idea, such as a new role pattern or a suggestion for the lobby, we may use it freely without payment or credit. We will never publish your name, tag or other personal information alongside it without your permission.
10. Contact and related pages
Email support@gamefaced.shop with any question about this policy. Our postal address is Game Faced, 3813 Voorhis Ln, Seaford, NY 11783, US. See also our Terms of Service, our Privacy Policy and the FAQs, or browse the original role patterns in the shop.